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The boating industry has gone through the BIGGEST transformation in the last 15 years. Due to the exponential growth and dominance of the Internet, mobile devices, social media, new technologies, combined with rising customer expectations and changing buying behavior, the rules of sales and marketing have drastically changed across all markets — and boat brokers must adapt or get left behind. 2019 will be a game changing year and here are my top 5 trends and market predictions.
Do I own my boat? A simple answer in 99% of cases. Everyone knows that once closingoccurs, title passes from the Seller to the Buyer. But what happens in those 1%?
Venue Change Announced for the 2019 Sail America Industry Conference, CPYB’s Earn 10 Recertification Credits: Register for Conference Here
Sailing conference to be held March 6-8, 2019 in Horseshoe Bay, Texas
Yacht Sales Professionals – YSPs (brokers, dealers, salespeople) nationwide have a benchmark for measuring their skills, abilities and performance, while enhancing their marketing value.
This article was recently published in the California Yacht Brokers Association newsletter and is being provided to YBAA courtesy of CYBA.
YBAA is pleased to offer you our newest member benefit: discounted .boats and .yachts domain names, brought to you by our newest Affiliate Member and YBAA Admiral Sponsor, Dominion Domains.